Backcountry Appoints Girish Satya International Chief Economical Officer


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PARK Metropolis, Utah (Sept. 9, 2021) — Backcountry, the primary specialty outside retailer of gear and clothing with the greatest in both of those model and efficiency, has appointed Girish Satya chief financial officer of its world-wide portfolio of models, together with Backcountry, Bergfreunde, Aggressive Cyclist, Motosport and Steep & Affordable.

Satya is a strategic leader with much more than 20 years of economic executive encounter. He has led several transactions and spearheaded fiscal and operational advancements for global businesses across customer sectors. Most recently, Girish served as a principal at TSG Shopper Items, Backcountry’s monetary and strategic husband or wife. Satya labored closely with Backcountry in his previous purpose, producing continuity as the brand proceeds serving out of doors fanatics close to the earth. He joined TSG in 2016 to guide its portfolio functions team, where he served scale a number of disruptive digital brands, together with Backcountry, Canyon Bicycles and the Chemical Men.

“Girish delivers great worth to Backcountry’s management workforce,” says Backcountry CEO Melanie Cox. “His institutional know-how and sharp economic thoughts will be a excellent asset to guidance Backcountry’s continued advancement.”

“I’m energized to proceed partnering with Melanie and the management group at Backcountry in this new purpose,”  says Satya. “The mix of accelerating e-commerce tailwinds and increased participation in outside recreation will gain Backcountry’s on-line native business enterprise design. Backcountry’s special society and world scale will placement us effectively to continue pursuing new and innovative ways to have interaction our passionate purchaser foundation.”

Right before signing up for TSG, Satya served as CFO for The Bay Club Firm, the place he doubled the dimensions of the company and led the thriving exit from KSL Funds to York Cash. He’s also held senior fiscal and operations roles at a number of personal-equity-backed businesses. He begun his job at Alvarez and Marsal concentrating on corporate overall performance enhancement.  He now serves on the board of Canyon Bicycles GmbH and is the President of the di Rosa Middle for Modern day Artwork.

For a lot more info and media inquiries, remember to e-mail Katie Hostetler at [email protected]

About Backcountry

From the a person-on-just one skills of our Gearheads to our epic variety of the most effective in equally design and performance, Backcountry has been a foremost outside retailer due to the fact 1996. Dialing in your gear closet, checking out your backcountry, recharging with après—Backcountry elevates the whole outside knowledge. In 2018, Backcountry commenced constructing its very own Gearhead-inspired merchandise the quick-increasing Backcountry ski, MTB, climb, hike, fly fish, and après lines contain collabs with brands like GORE-TEX Technological innovation, Burton, and Simms. Look for it, locate it, send it—the Goat normally takes you further.

Media contact

Katie Hostetler
[email protected]