Today, a big part of attracting customers and building loyal customer relationships is keeping up with their needs and concerns. What do they worry about? What do they want to see in a company? What do they expect from your team? What is it that causes consumers to choose one company over another?
At first glance, you might think your environmental impact as a small business owner is inconsequential. Why would your customers care about your opinion on climate change and its effects? In reality, more and more consumers are changing their buying habits to accommodate that very issue.
According to a survey by U.S. shipping service Sendle, 57 percent of responders said climate change had fully or in some way caused them to take a second look at their purchasing habits. Further, 71 percent said they had set goals to purchase more sustainable products (in 2020).
So clearly, consumers care about the planet and your business’ carbon footprint. Consumers are more apt to shop with sustainable brands, and will even alter how they shop to reduce a negative impact.
If your business is looking for ways to stand out in the new year, one of the first shifts you can make is to prioritize the planet. Find ways to make your business more sustainable. Utilizing the tips below will help you identify areas where you can make changes that will have the most impact moving into 2022.
- Switch to sustainable packaging. The thought of completely switching to complete sustainability might sound overwhelming at first, but it is manageable if the task is broken into small changes. In a way, your packaging serves as a face of your business. It’s a representation for your brand. So, choosing to invest in eco-friendly packaging can have a significant impact.
- Offer your team remote work. The number of employees utilizing remote work has increased rapidly over the past couple of years, largely due to the pandemic. As more and more work is completed online, the workplace will continue to adapt. Remote work allows employees to have greater work-life flexibility, and significantly reduces the time spent commuting. Less time idling in traffic, less overall carbon footprint.
- Use sustainable products. Beyond the products your company provides, you also have items throughout the office you must purchase to ensure the workplace functions well. For example, printer paper, cleaning products, containers, etc. You can easily swap harsh cleaners for green cleaners without toxic chemicals, for example. Any visitors or customers to your business will take notice and appreciate your choices and how you operate – even in the smallest of ways.
These are just a few of the ways you can take the path of sustainability for your business. Just making a few small changes like the ones above can get things moving in the right direction and make other shifts easier down the road. From payment processing options and customer service to packaging and website ease-of-use, every little detail adds up and creates an unforgettable customer experience.Michael Hollis is a Detroit native who has helped hundreds of business owners with their cash advance solutions. He’s experimented with various occupations: computer programming, dog-training, accounting… But his favorite is the one he’s now doing — providing business funding for hard-working business owners across the country.