At the crossroads of increasing up in the spouse and children company and putting a faculty degree to get the job done, Brian Chase, the fourth era of the Rice Tire loved ones, had a rough selection to make. But, he’s evidence beneficial that “home is in which your coronary heart is.”
The great grandson of Donald B. Rice, Sr., who started Rice Tire in 1956, Brian graduated from Virginia Tech with a mechanical engineering degree and worked in the engineering industry for numerous decades. Two years ago, he shifted gears and rejoined Rice Tire as a regional product sales manager—and hasn’t appeared back.
The chance to return to perform in the family business to enable carry on its legacy was a large attract, but there was a “little household strain blended in, as nicely,” chuckles Brian, in reference to his father’s coaxing.
His really like for the small business stemmed from performing in the warehouse and creating deliveries in 2008 when he was 16, and it is individuals roots that introduced him again household to Rice Tire.
“The people we have here, I have recognized a lot of them my full life… it’s just these kinds of a terrific team of personnel we have, and receiving to function with them is actually special,” says Brian.
Yet another driving pressure was the opportunity to develop the small business, with a “sky as the limit” mindset that not all people can say about their position, he provides. “The older I got, the a lot more it became clear that this was likely to be the right place for me… for my upcoming and for the long haul.”
In his existing part, he oversees a 10-member outdoors revenue team that phone calls on fleets to prospect for new buyers and preserve present organization. With clients all through the mid-Atlantic location, Frederick, Maryland-based mostly Rice Tire splits its organization as 75% business and 25% retail tire sales and service.
Brian has “earned the respect of absolutely everyone in the enterprise. His phrases and steps embody the culture we want to foster at Rice Tire,” suggests his father and Rice Tire CEO Chris Chase, who proudly adds, “he completely matches the Club 3633 mould.”
At the age of 28, one of Brian’s biggest worries is rebuilding a gross sales force that was strike by a rash of retirements about the time he came on board, clarifies Chris. “He has recruited and skilled a number of very promising candidates in a shorter interval of time, and has employed his networking abilities, with involvement in several business groups, to deliver income and relationships with quite a few consumers we weren’t previously servicing.”
Brian states networking with sector groups these as HCCA (Hefty Building Contractors Association) MMTA (Maryland Materials Transportation Association) MMT (Maryland Motor Truck) and MTBMA (Maryland Transportation Builders Products Affiliation) presents him the opportunity to acquire thoughts and finest methods to carry out at Rice Tire.
By skilled connections such as these, complemented by ongoing efforts to increase as a chief, Brian feels he’s integral to the tradition at Rice Tire wherever he claims crew members are offered the utmost respect and are inspired to provide comments. Foremost by instance, he also functions challenging to recognize any problems his employees have, and to be a part of the remedy. “While we expect them to operate tricky, we want them to come to feel that we’re behind them and they are not just a further variety to us,” claims Brian.
Rice Tire employs 240 men and women in 11 spots (six suppliers in Maryland and five in Virginia) and two retread stores. Forty operate in the retread stores and the other 200 are break up in between its tire outlets and corporate business.
Brian is an advocate for employing a appropriate onboarding process—something he feels straight impacts staff gratification, retention and results. That onboarding, he advises, ought to include things like investing time with business veterans who are in a position to lend the most effective useful awareness to new hires and train them points that are most effective learned by palms-on instruction and encounter.
All this work pays significant dividends, too. “If you treat your workers appropriate, you know they’ll handle the customers suitable,” suggests Brian. And, with far more than 90% of Rice Tire’s organization staying repeat enterprise, there is a large amount of truth of the matter to that mentality.
Brian is also a substantial proponent of “investing in your business to improve your business enterprise and propel it to the next stage.” He’s accomplishing that by way of technological know-how enhancements, these kinds of as upgrading Rice Tire’s position-of-sale system and employing new applications that can be utilised for digital vehicle inspections.
“I’m very fortuitous to be exactly where I am with the firm at my age… it is a lot easier to have that very long-term eyesight of the place I want the company to be in 10 or 20 a long time, as opposed to 10-20 times,” Brian states with a smile, as he appears to be like into the potential with optimism and admiration for the small business he’s recognised most of his daily life.