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NEW YORK, Aug. 17, 2021 /PRNewswire/ — Dashlane right now declared the appointment of Dhiraj Kumar as Main Advertising and marketing Officer. Kumar provides 20+ a long time of internet marketing expertise at iconic significant advancement technologies models, obtaining formerly served in management roles at PayPal, Facebook, and BlueVine. In this role, Kumar will lead Dashlane’s end-to-conclude advertising initiatives which include Manufacturer, Communication, and Growth & Partnership, to help the firm’s speedy development as it transforms the security natural environment for shoppers and businesses to match the evolving way folks dwell and function right now.
“The broader cybersecurity market has in lots of means unsuccessful to shield both people today and companies due to the fact it has focused a lot more on technological know-how and significantly less on addressing how individuals decide on to entry and utilize digital methods in the manner that best suits their desires,” mentioned JD Sherman, CEO of Dashlane. “As our concentrate proceeds to change to the company, Dhiraj has a perfect combine of B2B and B2C expertise, engineering acumen and keep track of report of success to keep on to innovate and elevate the Dashlane model and oversee the following stage of our progress advertising initiatives.”
Most not long ago, Kumar led growth marketing and advertising at BlueVine, a speedy-developing fintech business developing a present day banking system for firms, wherever he was accountable for complete marketing and advertising initiatives centered on correctly positioning, promoting and scaling business banking. At PayPal, he aided reignite business enterprise expansion and create it as a foremost payments brand in North America. Before in his profession, he led the promoting for Fb advertisements, supporting completely transform how corporations market place on the internet, constructing it as the most effective marketing and advertising system for organizations. He currently serves on the board of Paga and Mutual Marketplaces. With a passion for internet marketing and mentoring, Kumar also works with founders and investors, advising them on organizations’ go-to-marketplace tactics, know-how investments and building scalability.
“Dashlane is a video game-transforming solution that I use day-to-day and won’t be able to imagine residing without having. I am excited to be part of Dashlane’s proficient workforce and add to the firm’s method to allow enterprises, staff members and shoppers to do their finest operate without having the fret of on the web stability threats or the irritation of not getting ready to accessibility what they need to be effective,” reported new Dashlane CMO, Dhiraj Kumar. “Setting up on its accomplishment to date and the investments it has produced in its technological innovation and infrastructure, Dashlane is well positioned to embark on the following phase of its enlargement, and I seem forward to aiding the corporation to scale its small business and broaden its consumer foundation.”
Dashlane is a software that simplifies password management for folks and firms. We empower businesses to protect business and employee details, whilst helping every person effortlessly log in to the accounts they need—anytime, wherever. A greater electronic upcoming starts off with protected entry.
Our team in Paris, New York, and Lisbon is united by a solid perception of community and passion for strengthening the digital expertise. Around 15 million end users and 20,000 firms in 180 countries use Dashlane for a a lot quicker, easier, and extra safe internet.
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