The ‘Shiny Object Conundrum’ — HME Small business

2021 HME Small business Handbook: Strategy

To Chase or Not To Chase: The ‘Shiny Item Conundrum’

New opportunities can be remarkable and appear to be just about irresistible. How does a savvy HME operator and operator distinguish concerning the ‘latest thing’ and a authentic prospect to enhance income?

Initially featured
in VGM Playbook:
Rising Your Business in Today’s
Atmosphere, VGM’s Mike
Isaacson delivered his insights
into ensuring businesses are on the
ideal route when imagining about
rising and producing:

As enterprise proprietors and/or
leaders, you are pulled in many
diverse instructions and don
various hats on a every day foundation. It
is constantly fascinating to search at new
opportunities, both equally in moments of
expansion and prosperity as well as
in moments of problem and decline.
When items are heading nicely, we
have the advantage to search for
that new product or service, enterprise line,
etc. Similarly, but for distinct
factors, when items are stagnant
or even in drop, on the lookout for new
revenue streams and opportunities
can provide enthusiasm and
optimism into the business. In both of those
instances, this may possibly be the best time to
search … or not.

Ahead of you devote your private,
specialist, or company funds on
pursuing the “next massive point,” ask
oneself five essential issues to make sure
you’re on the suitable path.


The Strategic Approach is the focused appear at
the company that sets the basis for
the foreseeable future. This document, however,
tends to start off with a whole lot of promise and
target, and many moments finishes the year
forgotten, gathering dust on a shelf. This
is a great time to dust it off and see if
this new endeavor fits the way you
supposed to go.

DOES THIS Opportunity
Slide Inside of OUR SCOPE?

Straying also much from your main organization
or model can produce confusion
both equally within just a corporation and with your
buyer foundation. To combat this, you have to
have a strong deal with on your strengths,
your market place differentiation, and your main


When you experience restless or if your
working day-to-day has turn out to be mundane, new
ventures can be just the excitement
you require to kick-start out your creative imagination
and enthusiasm. It very perfectly may be a excellent
possibility and work to help your
want for motivation, but be certain that it’s
not just your boredom-coloured glasses
earning it glimpse like a greater business
option than it in fact is.


Let us say items are going perfectly with your
small business. Anyone pitches you a new
item or business enterprise idea and you have
the time to overview, appraise, and conduct
because of diligence in a calm and unemotional
way. Acquire it or leave it, you are all excellent.
Or …

Your company is having difficulties, and you
need to have to discover that strategy that will suitable the
ship and obvious the skies. An individual pitches
you an notion, seems good on the area,
so you grasp at it like the lifestyle preserver
you have been hoping for. There is no
“leave it” in your intellect, so you take it.

So, inquire on your own, am I interested or
am I panicking — do I have to make this

WHAT IS THE Marketplace Possible?

There are a couple of adhere to-up thoughts with
this 1:

  • Is this becoming done by now?
  • Is there home for another player?
  • What is our differentiator?

Do your due diligence, seem at industry
information, make positive your revenue probable
supports development, and analysis the

Details TO Try to remember

  • You really should normally be on the
    lookout for great opportunities—for advancement and enlargement. You
    should, nevertheless, do so with both
    eyes open up and with a whole knowing
    of firm and personal
    determination. Get started to start with by asking
    by yourself thoughts and conducting
    thanks diligence from a location of

    • Does this in shape into our strategic
      program limited- and lengthy-expression?
    • Does this opportunity drop within
      our scope?
    • Am I bored?
    • Am I Fascinated or Panicking?
    • What Is the Sector Probable?
  • By executing so, you can reduce the
    amount of “shiny objects” and actually
    household in on the genuine alternatives.
  • Now, go brush off that Strategic
    Program, request these inquiries, and get

Learn Additional

To examine far more content articles and attributes
about HME management and
tactic, take a look at hme-small To study how companies
and education and learning from VGM can aid
you mature your HME organization, stop by

About the Writer

Mike Isaacson is the senior vice president of small business advancement for VGM & Associates and oversees the continued enhancement, advancement, and enhancements of its communities. Prior to joining VGM & Associates, he was vice president of small business progress for VGM HOMELINK, and has also invested 23 a long time as a point out and nationwide leader in local community healthcare configurations. He can be arrived at by using e-mail at [email protected]&#13